Spa Business (SB): What are you doing that other companies aren’t?
Josh McCarter: Our cloud-based software helps spas run their businesses seamlessly, as well as giving them the smart and robust tools they need to grow.
In addition to online booking, employee scheduling, reporting and inventory management, we offer automated marketing tools to help spas with customer retention. This complete suite is housed in one place on our system, accessible via all desktop and mobile devices.
SB: What’s your most recent piece of spa software?
McCarter: Our Business Intelligence dashboard is exciting. Offering a complete overview of how a spa’s advertising and marketing is performing, it allows spas to pinpoint where their business is the most visible and to capitalise on that information.
SB:What market trends are you seeing?
McCarter: The rapid switch from installed to cloud-based software is one to watch. This is now a standard need for spas looking to grow and run their business. The increased use of mobile apps, by spa owners and consumers is making this an even more exciting core feature of cloud-based spa software.
Consumers are increasingly attached to their mobile devices and spas are now leveraging the use of apps in order to stay top-of-mind with their clients.
SB:What’s on the horizon for your company?
McCarter: We’re looking at the importance of customer retention. Many spas miscalculate the value of a good customer retention programme. We’re aiming to re-shape the current mindset and help them realise the massive potential in additional revenue that lies in their not-yet-loyal customers.
We’re working on a whole new set of fully integrated automated marketing tools to help spas increase their revenue through existing customers.
Booker’s goal is not only to give customers a suite of tools to run their spa, but to help it grow successfully too.
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